March For Giants launches Global Campaign! The world’s first digital campaign to protect African Elephants

It is our job to lead responsibly

As a leader in the parenting industry, our most valued customer has only just arrived. We want to make sure that he or she has a happy, healthy planet upon which to fulfil whatever their future might hold. That is why we founded The Maclaren Handprint™. Since our 50th Anniversary, Maclaren has been dedicated to helping ensure elephants – the world’s biggest and most loved animal – exist in the wild for future generations. This week, Maclaren and Space for Giants will #MarchforGiants in the world’s first digital out of home global campaign linking a herd of elephants to march across key digital billboards in Hong Kong, London and New York. It is the first time state-of-the-art digital design technology has joined with global advertising might to create a charitable event that circles the world from Asia to the Americas to Europe, highlighting the urgent need for a global response to the threat to Africa’s elephants. Please join the herd on their four-day march:

  • HONG KONG: 7pm on Thursday, March 23rd @ CTV screen at Chungking Mansions in Tsin Sha Tsui
  • NEW YORK CITY: 6:30pm on Thursday, March 23rd @ Reuters Screen in Time Square
  • LONDON: 8:30am on Friday, March 24th @ Westfield Stratford City
  • UK: 8:30am Saturday, March 25th @ Media Eyes, Birmingham and Sunday, March 26th Printworks, Manchester

For more information, visit