Innovation has long been the heart of the Maclaren brand, from the very first B-01 Buggy that changed an industry with the first umbrella fold the Maclaren Handprint program forging new standards in global safety and sustainability. It makes sense, then, that Maclaren is supporting yerdle, a San Francisco start-up leading the next phase in sustainability by providing a network for the sharing economy. Users of the yerdle app exchange possessions they no longer need for useful items others in the network are looking to trade. In this way, items that might otherwise be thrown away enjoy a useful second life. It’s not just about reducing landfill waste: It’s about changing the way we think about the long-term life of the products we buy and the communities we belong to. Maclaren is proud to support this important and ground-breaking initiative with a donation to yerdle of our beginning… line of natural spa products for mother and baby. Here’s to something old and something new. We’ll be sharing more about how you can take part in this collaboration soon—stay tuned!